中国新年海报设计——龙行大运，四海升平
POSTER DESIGN FOR 2024 CHINESE NEW YEAR
设计思路：“龙”在中国传统文化中代表了尊贵、权力和荣耀，作为一种综合了四种动物特点的非实体形象，古人将其视作皇权的象征，只有天子才可以使用龙的图案，才可以穿黄色的衣服，到了现代社会，“龙”的含义更多元了，与龙有关的词语都寄托着人们对于美好生活的向往，比如龙腾四海，龙马精神等。龙作为中华民族具有代表性的民族图腾，是我们的一种信仰，也饱含人们对于安居乐业的祈愿。
Design Idea: "Dragon" represents nobility, power and glory in traditional Chinese culture. As a non-physical image that combines the characteristics of four animals, the ancients regarded it as a symbol of imperial power. Only the emperor can use dragon patterns. Wear yellow clothes. In modern society, the meaning of "dragon" has become more diverse. Words related to dragons all express people's wishes for a better life, such as dragons rising all over the world, dragon-horse spirit, etc. As the Chinese representative national totem, the dragon is one of our beliefs and also embodies people’s wishes for a peaceful and contented life.
The whole picture is based on the body part of the "dragon". The first poster shows the body and tail of the dragon. The second poster uses the shape of a dragon's claws holding gold coins. The third poster shows the image of a dragon's head, which is blurry and looming. The effect adds a bit of mystery and makes the picture more layered. Because the main purpose is to let people see the dragon pattern at first glance, the text design is relatively simple, choosing Song font, which is a serif font for posters. It brings a touch of retro feel, and finally adds a layer of frosted texture to the picture, bringing a richer visual effect.
